Press releases are an important tool to help you get publicity for your business. However, they also tend to be kind of boring…just a plain page of snooze-inducing black and white text, followed by some boilerplate about your company at the bottom.
Presslift is a service that lets you give your press releases a much-needed facelift by including multimedia like pictures, videos, audio files and documents, plus links to your company’s social networking profiles.
Presslift is easy to use-basically, you just write a standard text press release, upload it to the site, and then attach your multimedia items. Presslift creates a website for your multimedia press release with an SEO-optimized URL.
Include the URL on your standard press release and distribute it as usual, and anyone who reads it will be able to quickly access the multimedia version of it. Plus, you can use Presslift to distribute your multimedia press release via social networking sites like Facebook and Twitter.You can also include your Google Analytics tracking code to get analytics to help you measure the performance of your releases.
Creating a press release with Presslift takes a few extra steps compared to writing and distributing a standard text press release, and you have to pay for Presslift credits to publish it, but I think it’s worth it when you consider how much value it adds.
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